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Tagged : ppc study

Found 6 blog entries tagged as "ppc study".

Arrivederci Optional Registration!

Waving the white flagWell, we've finally arrived at the portion of the experiment I've been dreading - PPC with completely optional registration. I knew it would be bad, but had no idea how bad. As predicted, the leads have dropped substantially, and I have to admit, I'm ready to throw in the towel and stop this little experiment.

Just look at the stats from the first 2 weeks of June compared to a similar time period in April when we were using forced registration:

June 1-15 Stats - Optional Registration

PPC stats for June 1-15,2014

April 1-14 - Forced Registration

Lead Quality

We also predicted that the quality of leads would increase, assuming that those who registered were actually interested in getting in touch with an agent. Let's see how the

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May was an interesting month for our our PPC experiment. Less leads, as a result a higher cost per lead, but the quality was better as we received a higher percentage of actual inquiries.

PPC Stats from May 16-31, 2014

PPC Report - May 16-31-14

Traffic from PPC clicks consisted of approximately 33% of all visits to the site. The 15% cost per lead increase was compared to the first two weeks of the month. Our month-to-month comparison is considerably higher.

Monthly Stat Comparisons

# of New Leads

April is leading so far with 337 new leads, but May declined drastically to 170.

Cost Per Lead

We had a huge drop in the cost per lead since February, but now with the drop in quanitity, we have surpassed April by 102%.

Average Conversion Rate

March saw the

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In our ongoing Pay Per Click experiment, we'll be reporting the data from May 1 to 15 - with some very interesting results. If you'll recall, in May we changed our registration settings to "Forced After 2 Views". You'll see, this small adjustment has resulted in a noticeable change in our leads.

PPC Stats from May 1 - 15, 2014


PPC study - May 1-15,2014

Compare this to a similar time frame 1 month earlier:

PPC Stats from April 1 - 14, 2014

 

Observations

Although our conversion rate has dropped to almost 5%, it is still an impressive turnover. It indicates that folks are taking their 2 free views and sticking around long enough to register.

The leads have dropped dramatically and the cost per lead has increased, but this is due, in part to our increasing the bid

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It's hard to believe an entire month has gone by since we started our little Pay Per Click experiment - here are the results from April 15-30, 2014 as well as a month to month comparison from March to April.

PPC Stats from April 15-30, 2014

PPC Project april 15 to 30, 2014

Comments

It seems this last couple of weeks did not fare as well as the first half of the month. If you'll recall, the PPC team lowered the maximum bid by 12% and this might have had a negative impact on the results.

Traffic from PPC clicks consisted of approximately 33% of all visits to the site.

Observations:

PPC Project - new leads - April 15-30, 2014

The number of leads in the 2nd week of April were 154, a 16% decrease from the first two weeks. However, the total new leads for the entire month of April still came in slightly higher then March.

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We're now entering the second portion of my Pay Per Click experiment. Two weeks ago we reported the March stats which will serve as a benchmark for comparison, and this week we're presenting the data from April 1-14.

The campaign continues to build momentum and perform at a higher level! Our cost-per-lead is decreasing, thanks to a lower-cost-per-click, and higher conversion rate. You'll also notice the average ad position changed from 3.0 to 3.1.

Still based on using Forced Registration, here are the numbers to report:

Pay per click experiment - stats

Comments

The PPC team at Real Estate Webmasters have refrained from tweaking the campaign for the last couple weeks, so as to maintain a level field for comparison. If there were any issues, they would have advised me.

One

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Best practiceI'm about to embark on a little experiment that may be of interest to some of you website owners out there. If you've ever dabbled in Pay Per Click advertising with Google, you'll know that it can be very effective, but very costly if not done correctly. This was something I really didn't have the time or expertise to tackle, so for me it made sense to get another company, Real Estate Webmasters, to manage my PPC account.

Not wanting to sit on the sidelines, I'm still interested in what makes this type of program successful and have decided to launch a bit of an experiment, and share the results with all of you. Like I said, you can spend a lot of money if you don't know what you're doing, so maybe this might help some of you avoid some costly

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