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Pay Per Click Experiment - April 1-14, 2014

Posted by Ryan MacDonald on Wednesday, April 16th, 2014 at 12:44pm.

We're now entering the second portion of my Pay Per Click experiment. Two weeks ago we reported the March stats which will serve as a benchmark for comparison, and this week we're presenting the data from April 1-14.

The campaign continues to build momentum and perform at a higher level! Our cost-per-lead is decreasing, thanks to a lower-cost-per-click, and higher conversion rate. You'll also notice the average ad position changed from 3.0 to 3.1.

Still based on using Forced Registration, here are the numbers to report:

Pay per click experiment - stats

Comments

The PPC team at Real Estate Webmasters have refrained from tweaking the campaign for the last couple weeks, so as to maintain a level field for comparison. If there were any issues, they would have advised me.

One change they made at the beginning of April, was to lower the bid limit by 16%. This was so they could continue to lower the cost-per-click, and in turn the cost-per-lead. This week they lowered it once again by 12%.

Traffic from PPC clicks consisted of approximately 31% of all visits to the site.

Observations:

Number of new leads came in at 183 - over half the amount reported for all of March.


pay per click experiment - clicks

The total number of clicks came in at 2006, once again, over half the amount reported for March.


pay per click experiment - conversion rate

The conversion rate came in slightly higher at 9.1%


pay per click experiment - cost per lead

My cost per lead decreased another 16% from March - wow pretty soon they'll be free!


If this trend continues through the rest of April, this month we'll break March's records across the board: We predict more clicks, more leads, higher conversion rate, and lower cost-per-lead for the entire month of April when compared to March!

I'll be reporting back again at the beginning of May.

Ryan MacDonald, B.Sc. Real Estate Professional

Million Dollar Club Member
Top 1% Real Estate Professional in Calgary
Re/Max First
C: 403.519.9102
O: 403.278.2900; F: 403.592.8008

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