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Calgary Home Team Info

RE/MAX First - Calgary Home Team Read about the latest happenings with the Calgary Home Team.

Found 64 blog entries about Calgary Home Team Info.

Fort McMurray fire - before and afterOur neighbours to the north are enduring one of the most difficult challenges they're likely to face; dealing with the Fort McMurray wildfire. One of the largest Alberta fires in over 100 years, this tragedy has resulted in the evacuation of over 80,000 people in this Alberta oil town.

Since Tuesday, May 3, the fire has increased ten fold, currently about the size of Calgary, and it's still not known how the blaze started. 22 water bombers, dozens of helicopters, heavy equipment and over 250 firefighters have had little impact in containing the wildfire that has been fed by dry conditions, warm temperatures and high winds.

As the evacuation areas continue to spread, it's important for our neighbours to know they aren't alone. Cash donations and

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Now that fall is here, we can take some time to reflect on a very busy August and September of real estate sales for the Calgary Home Team! Normally the Calgary real estate market slows down somewhat during the summer months, but sales remained steady this year.

 

The Calgary Home Team Helps Calgarians Sell Their Homes Faster

Lake Bonavista Estates Home Sold in 2 Days!

We successfully represented buyers on the sale of a $2.9 million home on the Lake Bonaventure in Lake Bonavista Estates. This particular home was only on the market for two days at the end of September and sold for $145,000 less than the asking price. We also represented our amazing clients who successfully sold the following homes:

  • Auburn Bay: 360 Auburn Bay Drive SE. Sold in 13
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Arrivederci Optional Registration!

Waving the white flagWell, we've finally arrived at the portion of the experiment I've been dreading - PPC with completely optional registration. I knew it would be bad, but had no idea how bad. As predicted, the leads have dropped substantially, and I have to admit, I'm ready to throw in the towel and stop this little experiment.

Just look at the stats from the first 2 weeks of June compared to a similar time period in April when we were using forced registration:

June 1-15 Stats - Optional Registration

PPC stats for June 1-15,2014

April 1-14 - Forced Registration

Lead Quality

We also predicted that the quality of leads would increase, assuming that those who registered were actually interested in getting in touch with an agent. Let's see how the

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May was an interesting month for our our PPC experiment. Less leads, as a result a higher cost per lead, but the quality was better as we received a higher percentage of actual inquiries.

PPC Stats from May 16-31, 2014

PPC Report - May 16-31-14

Traffic from PPC clicks consisted of approximately 33% of all visits to the site. The 15% cost per lead increase was compared to the first two weeks of the month. Our month-to-month comparison is considerably higher.

Monthly Stat Comparisons

# of New Leads

April is leading so far with 337 new leads, but May declined drastically to 170.

Cost Per Lead

We had a huge drop in the cost per lead since February, but now with the drop in quanitity, we have surpassed April by 102%.

Average Conversion Rate

March saw the

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In our ongoing Pay Per Click experiment, we'll be reporting the data from May 1 to 15 - with some very interesting results. If you'll recall, in May we changed our registration settings to "Forced After 2 Views". You'll see, this small adjustment has resulted in a noticeable change in our leads.

PPC Stats from May 1 - 15, 2014


PPC study - May 1-15,2014

Compare this to a similar time frame 1 month earlier:

PPC Stats from April 1 - 14, 2014

 

Observations

Although our conversion rate has dropped to almost 5%, it is still an impressive turnover. It indicates that folks are taking their 2 free views and sticking around long enough to register.

The leads have dropped dramatically and the cost per lead has increased, but this is due, in part to our increasing the bid

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Our "Virtual Handshake"

Virtual handshakeThe internet is a great tool, but it doesn't replace meeting you in person and actually introducing ourself. Registration and the subsequent emails we send out are the closest thing to a virtual handshake we have in our online environment. Unfortunately, this simple process isn't always met with rave reviews.

When faced with forced registration, some folks get upset that they can't even have a little peek before being prompted to view listing details. Others get upset because you've given them a couple views and now ask that they register.

I wish we could keep everyone happy, but what most folks don't realize, taking a couple minutes to register can save you considerable time when doing a property search and help find your

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It's hard to believe an entire month has gone by since we started our little Pay Per Click experiment - here are the results from April 15-30, 2014 as well as a month to month comparison from March to April.

PPC Stats from April 15-30, 2014

PPC Project april 15 to 30, 2014

Comments

It seems this last couple of weeks did not fare as well as the first half of the month. If you'll recall, the PPC team lowered the maximum bid by 12% and this might have had a negative impact on the results.

Traffic from PPC clicks consisted of approximately 33% of all visits to the site.

Observations:

PPC Project - new leads - April 15-30, 2014

The number of leads in the 2nd week of April were 154, a 16% decrease from the first two weeks. However, the total new leads for the entire month of April still came in slightly higher then March.

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We're now entering the second portion of my Pay Per Click experiment. Two weeks ago we reported the March stats which will serve as a benchmark for comparison, and this week we're presenting the data from April 1-14.

The campaign continues to build momentum and perform at a higher level! Our cost-per-lead is decreasing, thanks to a lower-cost-per-click, and higher conversion rate. You'll also notice the average ad position changed from 3.0 to 3.1.

Still based on using Forced Registration, here are the numbers to report:

Pay per click experiment - stats

Comments

The PPC team at Real Estate Webmasters have refrained from tweaking the campaign for the last couple weeks, so as to maintain a level field for comparison. If there were any issues, they would have advised me.

One

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Best practiceI'm about to embark on a little experiment that may be of interest to some of you website owners out there. If you've ever dabbled in Pay Per Click advertising with Google, you'll know that it can be very effective, but very costly if not done correctly. This was something I really didn't have the time or expertise to tackle, so for me it made sense to get another company, Real Estate Webmasters, to manage my PPC account.

Not wanting to sit on the sidelines, I'm still interested in what makes this type of program successful and have decided to launch a bit of an experiment, and share the results with all of you. Like I said, you can spend a lot of money if you don't know what you're doing, so maybe this might help some of you avoid some costly

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Children's Miracle NetworkIt's a huge win for the Alberta Children's Hospital and the outstanding team at Re/Max First. Our office has just been awarded the "Children's Miracle Network Top Contributing Office to Alberta Children's Hospital for 2013". The team donated $44,000 to this great cause last year and $447,000 since Day 1. All members of our Calgary Home Team give a portion from every home sale to the Children's Miracle Network.

The money raised assists in the essential funding for equipment, programs and support services to the Calgary Children’s Hospital. Our team is determined to continue this giving and would like to thank all of our past, present and future clients for choosing to work with us and support this charity. We strongly believe that together we can all

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