In our ongoing Pay Per Click experiment, we'll be reporting the data from May 1 to 15 - with some very interesting results. If you'll recall, in May we changed our registration settings to "Forced After 2 Views". You'll see, this small adjustment has resulted in a noticeable change in our leads.
PPC Stats from May 1 - 15, 2014
Compare this to a similar time frame 1 month earlier:
PPC Stats from April 1 - 14, 2014
Although our conversion rate has dropped to almost 5%, it is still an impressive turnover. It indicates that folks are taking their 2 free views and sticking around long enough to register.
The leads have dropped dramatically and the cost per lead has increased, but this is due, in part to our increasing the bid…