We're now entering the second portion of my Pay Per Click experiment. Two weeks ago we reported the March stats which will serve as a benchmark for comparison, and this week we're presenting the data from April 1-14.
The campaign continues to build momentum and perform at a higher level! Our cost-per-lead is decreasing, thanks to a lower-cost-per-click, and higher conversion rate. You'll also notice the average ad position changed from 3.0 to 3.1.
Still based on using Forced Registration, here are the numbers to report:
The PPC team at Real Estate Webmasters have refrained from tweaking the campaign for the last couple weeks, so as to maintain a level field for comparison. If there were any issues, they would have advised me.