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April 2014

Found 6 blog entries for April 2014.

We're now entering the second portion of my Pay Per Click experiment. Two weeks ago we reported the March stats which will serve as a benchmark for comparison, and this week we're presenting the data from April 1-14.

The campaign continues to build momentum and perform at a higher level! Our cost-per-lead is decreasing, thanks to a lower-cost-per-click, and higher conversion rate. You'll also notice the average ad position changed from 3.0 to 3.1.

Still based on using Forced Registration, here are the numbers to report:

Pay per click experiment - stats


The PPC team at Real Estate Webmasters have refrained from tweaking the campaign for the last couple weeks, so as to maintain a level field for comparison. If there were any issues, they would have advised me.


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Easter is just around the corner and what better way to spend it then by enjoying these great family activities Calgary has to offer:

Western Cup - Thursday April 17- Sunday April 20

The Western Cup is the longest running annual LGBT multi sport event in North America, this event attracts over 500 athletes that compete in four events such as bowling, dodgeball, curling and volleyball. For more information, visit their website.

Easter Extravaganza - Calgary Zoo - April 18 & 19

The Easter Extravaganza is held at the Calgary Zoo, with activities such as coockie decorating, live entertainment, treats and fun crafts. FREE admission. Visit their website for more information:

Easter fun at Calgary Farmers

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Morrison Homes CalgaryThe Calgary Home Team would like to congratulate Morrison Homes on winning “2013 Builder of the Year” award. They had held this title for 10 years in a row and now they are back in the saddle, and we are thrilled to be able to assist in selling their quality built homes. Personally, I have been part of their team for over 8 years and am looking forward to working with them for many years to come.

Morrison Homes was founded in 1961 by Frank Morrison. He started the business out of his home, and built his name through his hard work and expert craftsmanship.
Frank’s son Al took over his father’s vision in 1983. They have gone from building only a few houses a year to a few hundred, and going from no sales offices, or selection studios, to having offices

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Calgary's real estate market is so hot, there are not enough homes for sale to keep up with unprecedented demand. While homes sales were up across all Calgary sectors in March, a decline in new listings - particularly single-family homes - means Calgary single-family home inventory is at the lowest level it's been at since 2006.

In March, the benchmark price for a single-family home was $490,600 (an all-time Calgary record), which is up 9.9% from 2013 and up 1.6% from February. Moreover, single-family homes sales for the end of the first quarter totaled 3,901, which is a staggering 9.5% increase from the same period last year. The average sale price rose 7.32% to $556,402, also an all-time high. Moreover, the amount of new listings dropped by nearly 5%.

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Best practiceI'm about to embark on a little experiment that may be of interest to some of you website owners out there. If you've ever dabbled in Pay Per Click advertising with Google, you'll know that it can be very effective, but very costly if not done correctly. This was something I really didn't have the time or expertise to tackle, so for me it made sense to get another company, Real Estate Webmasters, to manage my PPC account.

Not wanting to sit on the sidelines, I'm still interested in what makes this type of program successful and have decided to launch a bit of an experiment, and share the results with all of you. Like I said, you can spend a lot of money if you don't know what you're doing, so maybe this might help some of you avoid some costly

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Moving to CalgaryThe Calgary Home Team would like to welcome our new office admin, Beka Newman, to the company. She's relocated here from Medicine Hat, and has written this blog post, describing her adventure. This actually gives some pretty good tips for newcomers, or anyone moving to a new place.

Big City Move

As a new assistant to Ryan MacDonald and the Calgary Home Team, I wanted to share with you my moving experience. I relocated here about a month ago from Medicine Hat, AB. As much as I loved my former town, there were bigger and better things in life for me to experience and a lot more job opportunities available here, so I decided that the big city of Calgary was the place be. I knew a couple of people in the area, so I wouldn’t be totally on my own, and

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